The WNBA has another tentpole moment in its rise, inking a groundbreaking 11-year media-rights deal worth $2.2billion.
This will give the league’s biggest stars such as A’ja Wilson, Caitlin Clark, Angel Reese, and Sabrina Ionescu a bigger platform and more nationally televised, games.
The silver lining to the deal, which begins for the 2026 season, is that the league is open to signing other media-rights deals beyond this agreement.
The WNBA inked with the Walt Disney Company, which owns ABC and ESPN, Amazon Prime Video, and NBC Universal.
More than 125 of the league’s regular-season games will be broadcast between the league’s new media-rights partners.
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The WNBA has inked a groundbreaking media-rights deal worth around $2.2billion
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Players like Caitlin Clark and A’ja Wilson will now have a bigger platform for their games
As is common with media-rights deals, companies to reevaluate the deals, meaning the WNBA could earn more than $2.2billion from this deal down the road.
That will be especially true with the current growth of the league, on the backs of players like Clark.
‘Partnering with Disney, Amazon and NBCU marks a monumental chapter in WNBA history and clearly demonstrates the significant rise in value and the historic level of interest in women’s basketball,’ said WNBA Commissioner Cathy Engelbert via news release.
‘These agreements allow the league to continue to build a long-term and sustainable growth model for the future of women’s basketball and sports which will benefit WNBA players, teams and fans,’ Engelbert continued.
This media-rights deal will expire in 2036 but will likely be renegotiated to last beyond the 11-years already agreed to.
As part of the media-rights deals, Disney platforms will continue to telecast all events from WNBA All-Star weekend, including the All-Star Game, and the WNBA Draft, while Prime Video will continue to stream the Championship Game of the WNBA Commissioner’s Cup.
Prime Video Channels will be the global channels store destination for WNBA League Pass, the WNBA’s subscription service for streaming live and on-demand games.
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