Taylor Swift’s Style Evolution Through the Years

From her country girl days to her edgy Reputation moment and shimmering Midnights era

taylor swift style evolution

An ever-evolving artist, Taylor Swift is no stranger to self-reinvention—and that is reflected as much in her style as it is in her music.

Over the years, the singer has become known for pegging albums to particular themes and aesthetics—from the edgy glam in Red (2012) and romantic pastels in Lover (2019), to the moody snake motifs in Reputation (2017) and cozy-autumnal ambiance of Folklore and Evermore (2020). On her latest album, Midnights (2022), Swift takes a deep dive into her own psyche, bringing sparkles of dark blue shimmer along with her.

The musical Easter egg queen has both subtly and overtly dressed the part for every one of her album themes. And as she continues her record-breaking Eras Tour, the looks, too, keep on coming.

Now, as Swift celebrates her 34th birthday on December 13, 2023, we are looking at an overview of her style evolution, from her 2006 country days to the present day.

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December 12, 2023

celebrity sightings in new york city december 12, 2023GOTHAM//GETTY IMAGES

The day before her birthday, Swift bundles up in a beige faux leather trench coat, which she pairs with platform Stella McCartney boots and a black leather handbag.

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November 30, 2023

'renaissance a film by beyonce' london premiereKEVIN MAZUR//GETTY IMAGES

In a dazzling silver metallic gown, custom-made by Balmain, at the premiere of Beyoncé’s Renaissance film.

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November 4, 2023

celebrity sightings in new york city november 04, 2023GOTHAM//GETTY IMAGES

Swift goes on a fashionable girls’ night out wearing a black long-sleeved top and a plaid skirt from Miu Miu, as well as thigh-high boots and a bucket bag, both from Stella McCartney.

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October 26, 2023

celebrity sightings in new york october 26, 2023MEGA//GETTY IMAGES

Swift is the epitome of fall in a black sweater dress and brown knee-high boots on the streets of NYC.

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October 11, 2023

taylor swift the eras tour' concert movie world premiereJOHN SHEARER//GETTY IMAGES

For the premiere of her Eras Tour concert film, Swift dons a blue floral Oscar de la Renta gown.

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September 12, 2023

2023 mtv video music awards arrivalsJASON KEMPIN//GETTY IMAGES

On the pink carpet at the VMAs in a slinky black Versace dress adorned with gold hardware.

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June 27, 2023

celebrity sightings in new york city june 27, 2023GOTHAM//GETTY IMAGES

In a white, frilly top and denim skirt paired with tan loafers and a square handbag.

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March 27, 2023

2023 iheartradio music awards showKEVIN MAZUR//GETTY IMAGES

Swift accepts the Innovator Award at the iHeartRadio Music Awards in a sparkly hooded catsuit from Alexandre Vauthier.

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March 17, 2023

opening night of taylor swift the eras tourKEVIN WINTER//GETTY IMAGES

In a dazzling hot-pink two-piece set on the opening night of the Eras Tour.

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February 5, 2023

65th grammy awards arrivalsAMY SUSSMAN//GETTY IMAGES

In a sparkling midnight-blue ensemble from Roberto Cavalli, a nod to her recently released album Midnights, at the 65th annual Grammy Awards. Doesn’t she look like midnight rain?

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August 28, 2022

2022 mtv video music awards arrivalsARTURO HOLMES//GETTY IMAGES

In a sparkling halter minidress by Oscar de la Renta at the MTV Video Music Awards.

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August 28, 2022

2022 mtv vmas – backstageKEVIN MAZUR//GETTY IMAGES

Swift with several of her awards—including Video of the Year for “All Too Well”—in a midnight-blue silk romper and white fur coat at the MTV Video Music Awards.

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May 11, 2021

the brit awards 2021 media roomJMENTERNATIONAL//GETTY IMAGES

In a Miu Miu set at the BRIT Awards, where she wins the Global Icon Award.

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March 14, 2021

63rd annual grammy awards – arrivalsKEVIN MAZUR//GETTY IMAGES

In a cottagecore look at the 63rd annual Grammy Awards, featuring a floral Oscar de la Renta minidress paired with pastel pink heels.

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January 23, 2020

celebrity sightings in park cityMAT HAYWARD//GETTY IMAGES

In a plaid Carmen March suit set at the Sundance Film Festival in Park City, Utah.

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January 5, 2020

77th annual golden globe awards arrivalsFRAZER HARRISON//GETTY IMAGES

In a larger-than-life, green-and-yellow floral gown by Etro at the 77th Golden Globe Awards, where she is nominated for Best Original Song for “Beautiful Ghosts” from Cats.

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August 26, 2019

2019 mtv video music awards arrivalsAXELLE/BAUER-GRIFFIN//GETTY IMAGES

In a colorful Versace blazer paired with thigh-high Louboutin boots at the MTV Video Music Awards.

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May 1, 2019

billboard music awards season 2019NBC//GETTY IMAGES

In a shimmery pink and silver bodysuit with fringed hems during a performance at the Billboard Music Awards.

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April 23, 2019


At the Time100 Gala in an ethereal boho pink and yellow gown featuring puff sleeves and a floral-accented bodice, ahead of Lover’s August 2019 release.

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December 8, 2017

z100's jingle ball 2017 showKEVIN MAZUR//GETTY IMAGES

In a black sequin look paired with an edgy dark lip during a performance at Z100’s Jingle Ball concert.

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