Amazon MGM Studios’ Challengersstarring Zendaya and directed by Luca Guadagnino, made $1.9 million in previews Thursday, a figure $100,000 shy of what Universal’s Cocaine Bear did. The sexy tennis rom-com is hoping to open to $15M for the weekend.

Critics love Challengers at 91% certified fresh, but last night’s audiences were so-so on it with three stars on Screen Engine/Comscore’s PostTrak at 3 1/2 stars, 75% positive and a 56% definite recommend. Women over 25 at 35% came out as well as women under 25 at 25%, but guys over 25 got pulled along as dates at 25%, with men under 25 at 14%. It wasn’t Zendaya’s girl fans who liked the movie the most, but men over 25 at 80%.

 

Overall best demo grades for Challengers came from the 25-34 bunch (80%, showed up at 37%) and 45-54 folks (82% grade, showed up at 4%). Originally the movie was scheduled to go in mid-September after a Venice Film Festival world premiere, but got pushed to this weekend due to the SAG-AFTRA strike. Whatever number this movie comes in at, it was a smart move as it’s had the global push of Zendaya to her 184M Instagram fans.

'Unsung Hero' release date

‘Unsung Hero‘Courtesy of Lionsgate

Elsewhere, Lionsgate and Kingdom Story’s Unsung Hero made $1.67M in previews. It’s important to note that for both films not all their bread was made last night from previews, but includes early advance-screening money.

The faith-based Unsung Hero grossed $470K yesterday. The movie directed by Joel Smallbone & Richard L. Ramsey, which expands to 2,832 sites today, was made for $6M before P&A and will earn about that much at the B.O. Unsung Hero follows David Smallbone, who moves from Australia to U.S. with seven kids and his wife and turns into a five-time Grammy-winning artist of For King + Country, and Rebecca St. James. In early Thursday PostTrak exits, Unsung Hero notched five stars, 96% positive and an 86% definite recommend. Last night’s audience drew 66% female, 48% over 55. RT reviews for Unsung Hero are at 60% fresh with audiences at 100%.

Early industry estimates for previews on Roadside Attractions’ Boy Kills World movie is around $500K. The Lionsgate’s sister label uber-action movie that was acquired out of TIFF Midnight is looking at a single-digit opening. RT reviews are at 63% fresh, audiences are at 60%. PostTrak moviegoers were hard on the film at 3 stars, 66% positive and a 67% guy turnout.

 

The rest of Thursday and the week is as follows:

1.) Civil War (A24) 3,929 theaters, Thurs $874K (-8% from Wed), Wk $15M, Total $48.8M/Wk 2

2.) Abigail (Uni) 3,384 theaters, Thurs $646K (-11%), Wk $13.5M, Wk 1

3.) Godzilla x King (Leg/WB) 3,658 theaters Thurs $615K (-3%), Wk $12.3M, Total $174.4M/Wk 4

4.) Ministry of Ungentlemanly Warfare (LG) 2,845 theaters, Thurs $500K (-19%), Wk $11.5M/Wk 1

5.) Kung Fu Panda 4 (Uni) 2,955 theaters, Thurs $317K (-6%), Wk $6M, Total $181.4M/Wk 7